Presenting your project with the right contrast will put you in a better position to earn public support.
(As published in PR News Media Training Guidebook)
There is nothing more essential than a persuasive message. Your most persuasive message is the authentic story of your purpose.
It crosses the thin line between boring and captivating, telling and selling.
Acknowledge Your Impacts. Trust comes from admitting your impacts up front.
Earning approval starts with trust. Trust must be earned.
Every wind farm has impacts and those impacts and eventually become public. Best that you share the impact up front in the manner you feel is best.
Public approval means just that – Approval by the Public.
Many wind developers spend countless hours wooing the planning staff or trying to find a connection with the decision makers. But they neglect the real decision makers - the public. That alone is why many face local moratoriums, unworkable ordinances or to earn approvals.
Start early. When you need a friend it’s too late make one.
I have heard project proponents share their fear of reaching out too early because generating attention may create opposition. So they wait. And as they wait isolated opponents meet others and organize slowly defining the agenda of debate and spreading misinformation and fear about wind energy.