Public Approval Means just that - Approval by the public

Posted by Davies on Feb 13, 2020 1:43:59 PM

Public approval means just that – Approval by the Public.

Many developers of natural gas power plants and infrastructure projects spend countless hours wooing staff and decision makers. But they neglect the real decision makers – the public. That alone is why many face costly delays, unnecessary conditions, and even failure to earn critical permits.

Elected officials and staff answer to a boss just like everyone else. Their boss can be loud, demanding and fickle, because elected officials answer to the voters.

Elected officials work hard to do the right thing, they like the role and they want to keep it so they can continue to influence the future of their community. That means they need to keep enough of the public happy at all times to earn re-election.

For every project, from power plants to pipelines, the public increasingly has its say in the approval process, whether it's on social media or at a public hearing or simply by talking to family and friends. And the decision makers learn to listen.

No longer can project developers sit back and hope that the set approval regime alone will be enough to educate the public and overcome fear. 

Today, all energy developers must proactively engage the public to win support. With support, you must then cultivate relationships - transitioning supporters into advocates. Then you activate them and the decision makers will respond.

This all means you have to start early to shape a compelling message that motivates and educates the public while calming fears.

It’s always been called Public Approval. Now it’s true. So engage. And win.

Learn more by watching John Davies’ presentation on Public Engagement for natural gas.

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Whoever Frames the debate Wins

Posted by Davies on Jul 17, 2019 6:41:03 PM

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Presenting your project with the right contrast will put you in a better position to earn public support.

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Topics: Real Estate

Start Early

Posted by Davies on Apr 26, 2019 12:21:24 AM

RE-Start Early

 Start early. When you need a friend it’s too late make one.

I have heard real estate developers share their fear of reaching out too early because generating attention may create opposition. So they wait.  And as they wait isolated opponents meet others and organize slowly defining the agenda of debate and spreading misinformation and fear about their project.

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Public Approval Means just that - Approval by the public

Posted by Davies on Apr 2, 2019 7:22:17 PM

RE - Public Approval

Public approval means just that – Approval by the Public.

Many developers spend countless hours wooing the planning staff or trying to find a connection with the decision makers.  But they neglect the real decision makers - the public. That alone is why many fail to earn approval.

Elected officials answer to a boss just like everyone else. Their boss can be loud, demanding and fickle.  The elected answer to the voters.

Elected officials work hard to do the right thing, they like the role and they want to keep it so they can continue to influence the future of their community.

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Motivate Others to share Your story

Posted by Davies on Mar 1, 2019 3:21:34 PM

RE - MotivateMotivate others to share your story and it will carry twice as far.

Will Rogers said it best, “Get someone else to blow your horn and the sound will carry twice as far.”

As a project proponent what you and your team say can be dismissed or discounted as biased.  You have the burden of self-interest to overcome because you have a stake in the project’s earning its approvals.

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Acknowledge Your Impacts

Posted by Davies on Feb 21, 2019 5:30:20 PM

RE - Acknowledge

Acknowledge Your Impacts. Trust comes from admitting your impacts up front.

Earning approval starts with trust. Trust must be earned.

Every development has impacts, from schools to traffic, and those impacts eventually become public.  Best that you share the impact up front in the manner you feel is best.

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Topics: Acknowledge

Formula For a Persuasive Message: Authenticity, Connection

Posted by Davies on Jan 1, 2019 6:00:00 AM

NB Blog Head Images_Message

(As published in PR News Media Training Guidebook)

There is nothing more essential than a persuasive message. Your most persuasive message is the authentic story of your purpose.

It crosses the thin line between boring and captivating, telling and selling.

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Topics: Real Estate

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