Supporters Must Be Cultivated To Take Action

Posted by Davies on Oct 7, 2019 4:14:58 PM

Advocates are cultivated supporters, it’s up to you to cultivate. With six of ten Americans in support of natural gas, we have all the love we need. Now we need that support to be activated.

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Messages Must Be Value-Based

Posted by Davies on Apr 17, 2019 5:40:04 PM

NG - Messages Value-Based

Messages must be value-based, not simply economic. The easy go-to message is about economics. And easy won’t work.

When your leading message is economic - jobs and revenue - you end up being on par with the old tobacco's industry best claim.  And you don’t want to be

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Topics: Natural Gas

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